Monday, July 13, 2020
Exciting changes are coming your way! We’ve developed advanced navigation at NuSkin.com to make it easier than ever for consumers to find the right products—even if they don’t know anything about our product lines. Most people search online for skin care and nutritional products by category or ingredients rather than product name, and our new navigation is built to respond to those searches with solid results. It’s designed also to boost search optimization so that Nu Skin rises to the top of the results list when potential customers search for skin-care categories like anti-aging, face care, and beauty device. The opportunities this upgrade opens up to Nu Skin’s visibility are limitless!
You’ll also notice three new links at Nu Skin.com. The New and Loved link takes customers straight to our latest and best-selling items, the Giving Back link highlights Nu Skin’s charitable work with Nourish the Children and Force for Good and under Product Lines, we have included a link to all kits in a single location! Our sales leaders get to enjoy these navigation improvements as well on their personal websites (My Site) as long as the option to show navigation has been selected.
What doesn’t change about the upgraded navigation is the ability to search by SKU, product name, or keyword. However we have added and will continue to add popular key search terms for Nu Skin’s products on both Site Search and Cart Search, so you can quickly find the items you need in the way that’s most familiar to you.
But that’s not all! Our sales leaders have asked for other improvements, and we’ll continue to work to deliver. This is only the first step in enhancements to Nu Skin’s digital platform. Some of the additions you can expect in the near future are:
• Updates to the My Nu Skin app to include My Store (product offers) creation all in one place—Summer 2020
• ADR creation & Member Pricing on product offers through My Nu Skin app—Summer 2020 (US/CA)
• New Customer, Member, and Brand Affiliate sign-up forms and flows—Fall 2020 (all markets)
• Order Tracking—Summer 2020 (LATAM)
• Online Returns—Fall 2020 (CA & LATAM)
The best is yet to come, and we can’t wait to share it with you!